We have made a clear process for artists to track their progress so we can ensure they’re staying on track and focusing on the end goal. The majority of artists will join WHITEWHALL on stage 1, working towards stages 2 and 3. Stage 1 mainly revolves around the artists using our services to produce great music and content whilst keeping a focus on knowing their sound and creating a fanbase to build from. Stage 2 is management, our artists would have achieved specific targets on stage 1 to get here so now we really dig deep and push the artist in front of an audience with incredible PR and marketing strategies. Our main goal is to grow the business of artists, really understanding their brand and getting them ready for stage 3. at the final stage the artist will be to moving towards having a self-sufficient independent career or signing a deal to a major label.